Clifton was called upon to design the world’s first retail flagship store in Harbour City, Tsim Sha Tsui, in alignment with and in further interpretation of its brand’s new round-shaped red-star logo, with the re-branding mission charged with promoting its image and turnover to a more encouraging situation.
Clifton derived the design concept of “Resonance and Repetition”, which is interpreted in the way that the brand’s sporty and energetic image is intentionally and repeatedly exhibited in the boutique full of tailor-made design details to impress potential shoppers for enhancing brand awareness.
